The Best Time To Post On Instagram

The Best Time To Post On Instagram

Hey there! Ever wondered when’s the best time to post on Instagram? Well, you’re in luck!

I’ve got the scoop on the best times to share on Instagram for max likes and comments.

First up, let’s talk timing and what the numbers really say about peak posting periods. I’ll break down data from top studies.

But hey, don’t get too hung up on those stats. I’ll show you how to find your personal Instagram posting sweet spot using your own analytics.

Stick with me till the end, and I’ll throw in some bonus tips to boost your engagement and grow your Insta fam lightning fast.

Why is timing crucial on Instagram?

The timing you select for posting on Instagram significantly influences the performance of your posts.

And there are two primary reasons behind this.

Firstly, there’s recency.

Recency stands as one of the factors Instagram’s algorithm considers when determining which posts to display in your followers’ news feeds.

Typically, Instagram prioritizes fresh content, meaning you’re more likely to encounter posts that were recently shared as you scroll through your Instagram feed, and less likely to come across posts shared hours or even days ago.

In essence: If you aim for your posts to reach as many people as possible, it’s advisable to publish them when your followers/target audience are active and online.

The other reason timing holds significance is engagement.

Users tend to be more inclined to like, comment on, and share Instagram posts during specific times. By posting your content during these peak times, you’ll garner more engagement.

And since engagements serve as another vital cue for Instagram’s algorithm, posts with higher engagement rates receive greater visibility and have a higher chance of going viral.

is there a golden hour for Instagram posts?

Nope, there’s no universal “best” time engraved in stone for unleashing your Instagram gems.

The rationale? Well, each brand or content creator orbits a distinct audience universe. Hence, what clicks for you might just ricochet off another’s wall, and vice versa.

But hold your breath, for the discourse extends beyond this mere nutshell. While a one-size-fits-all chronicle of optimal posting moments eludes us, there exist overarching patterns that might steer your strategic compass.

Why, you ask? Because empirical voyages have charted seas where certain hours of the day and particular days of the week tend to hoist the engagement sails higher than others.

Mind you, these temporal coordinates aren’t etched in digital stone, but they serve as commendable springboards for your voyage into the analytics abyss.

So, with sails unfurled, let’s plunge into the depths of data…

The best time to post on Instagram: Unlocking the Optimal Moment for Instagram Posts

The quest for the perfect time to share content on Instagram has spurred numerous investigations, each yielding varied findings.

Yet, amidst this plethora of data, a landmark study conducted by HubSpot and Mention emerges as the most exhaustive. Their scrutiny of over 37 million Instagram posts revealed intriguing insights…

  1. The pinnacle moment for Instagram posts crystallizes at 8 PM, boasting a commendable average engagement rate of 7.33%.
  2. Following closely, the runner-up slot is claimed by 7 PM, boasting an equally impressive average engagement rate of 7.1%.

Source: HubSpot and Mention

Here’s a snapshot of the comparative data:

Study Best Time to Post
HubSpot & Mention 8 PM
Later 4 AM
Hootsuite 11 AM
SocialPilot 6 AM – 11 AM
Sprout Social 9 AM – 1 PM

Fascinatingly, these findings stand in contrast to alternative research outcomes, as depicted in the following chart.

Evidently, the consensus among most studies suggests that optimal posting times on Instagram span from the morning hours until the brink of the lunch hour.

Important note: While certain studies omitted specifying time zones, the prudent course of action entails aligning with your target audience’s local time zone for maximum impact.

The Worst Time to Post on Instagram

The optimal time to post on Instagram is a subject of debate, with conflicting data from various studies. However, according to HubSpot and Mention, considered to offer the most accurate insights:

  1. 8 AM emerges as the overall worst time, with an engagement rate averaging less than 5.9%.
  2. 7 AM closely follows as the second worst time, trailed by 9 AM.

Interestingly, contrary to conventional belief, the middle of the night doesn’t rank as the least favourable posting time. In fact, posts tend to garner more engagement during nighttime hours compared to early mornings, as per the findings of HubSpot and Mention.

It’s important to note that differing studies yield different conclusions, contributing to the lack of a definitive consensus on this matter, which we’ve highlighted below.


Study Worst time to post
HubSpot & Mention 8 AM
Later 1 PM (on Sunday)5 AM (on Saturday)
Hootsuite N/A
SocialPilot 2 PM – 8 AM (on weekends)
Sprout Social 12 AM – 5 AM


The best day to post on Instagram

Based on the data from various studies:

  • HubSpot & Mention: Sunday is the best day to post on Instagram, with an average engagement rate of 6.92%.
  • Later: Monday is suggested as the best day.
  • Hootsuite: Wednesdays are recommended.
  • SocialPilot: Weekdays in general are highlighted.
  • Sprout Social: Tuesdays & Wednesdays are considered optimal.

While there are variations in the recommendations, it’s essential to experiment and analyze your own audience’s behavior to determine the best posting times for your specific content and target audience.


The worst day to post on Instagram

According to data from HubSpot/Mention,

the worst day to post on Instagram is Friday, with an average engagement rate of 6.16%.

Wednesday is identified as the second-worst day for Instagram posts.

 Other studies have also provided similar findings:

Study Worst day to post
HubSpot & Mention Friday
Later Saturday & Sunday
Hootsuite Saturday & Sunday
SocialPilot Saturday & Sunday
Sprout Social Sunday

Best times to post on Instagram by day

Research indicates that the most favourable moments for posting on Instagram vary throughout the week. Engagement levels notably surge at distinct intervals during weekends compared to weekdays.

Here’s a concise breakdown of the prime posting times on Instagram categorized by each day of the week, drawing insights from five prominent research studies.

Mention / HubSpot Later Hootsuite SocialPilot Sprout Social
Monday 8PM 5AM 12PM 9AM 10AM-12PM
Tuesday 8PM 7AM 9AM 9AM 9AM-1PM
Wednesday 12AM 3AM 11AM 5AM 10AM-1PM
Thursday 9PM 7AM 11AM 12PM 9AM-12PM
Friday 1AM 7AM 2PM 9AM 9AM-11AM
Saturday 10PM 1AM 9AM 8AM-12PM 9AM-11AM
Sunday 7PM 1AM 7PM 10AM-2PM 8AM-12AM

For the most reliable guidance, we suggest relying on the data provided by Mention/Hubspot, as it appears to offer the most comprehensive and accurate analysis.

Best times to post by location

Based on the studies from Mention/Hubspot and Later, here are the best times to post on Instagram by location:

The first is from Mention/Hubspot, which found that:

  1. The best time to post in Asia-Pacific is 8 PM (and the best day is Tuesday)
  2. The best time to post in North America is 9 PM (and the best day is Thursday)
  3. The best time to post in the UK & Ireland is 2 AM (and the best day is Saturday)

The second study comes from Later. Here’s an overview of the best time to post in each location per their findings:

  1. US + Canada (West Coast) – 9 PM to 12 AM
  2. US + Canada (Central) – 10 PM to 12 AM
  3. US + Canada (East Coast) – 11 PM to 4 AM
  4. South America – 5 AM
  5. UK – 3 AM to 4 AM
  6. Europe – 4 AM to 7 AM
  7. Africa – 2 AM to 3 AM
  8. Middle East – 4 AM
  9. East & Southeast Asia – 6 AM to 8 AM
  10. Australasia – 11 PM to 12 AM


It’s important to note that these are general guidelines, and actual engagement may vary based on specific audience demographics and other factors. Testing and analyzing engagement metrics over time can help refine the optimal posting schedule for individual accounts.

Best times to post on Instagram by industry

Delving into this realm, a couple of comprehensive studies have meticulously examined the optimal timing for posting content on Instagram, tailored specifically to various niches and business sectors.

Now, let’s delve into a succinct overview of each study’s findings.

The best times to post on Instagram by industry (per SocialPilot):

On weekdays On weekends
Travel and Tourism 10 AM – 12 PM &7 PM – 9 PM 9 AM – 11 AM &4 PM – 6 PM
Fashion and Apparel 12 PM – 2 PM &7 PM – 9 PM 9 AM – 11 AM &5 PM – 7 PM
Fitness and Wellness 6 AM – 8 AM &5 PM – 7 PM 8 AM – 10 AM &4 PM – 6 PM
Food and Beverage 12 PM – 2 PM  5 PM – 7 PM
Digital Marketing / Social Media  9 AM – 11 AM &1 PM – 3 PM 10 AM – 12 PM
IT Brands 10 AM – 12 PM 1 PM – 3 PM

The best times to post on Instagram by industry (per Sprout Social):

Best day/time to post
Consumer Goods Thursday at 2 PM
Hospital and Healthcare Thursday at 1 PM
Hospitality Wednesday from 11 AM to 1 PM
Media Thursday at 10 AM
Nonprofit Wednesday from 11 AM to 5 PM
Restaurants Monday from 4 PM to 6 PM
Schools & Education Tuesday from 1 PM to 4 PM
Travel & Tourism Tuesday at 10 AM

Discovering Your Prime Posting Time on Instagram

Now, let’s delve into uncovering the ideal moment for sharing on Instagram.

Here’s the catch: The conventional wisdom based on statistics often misses the mark.

Why? Because each content creator boasts a distinct audience.

Just because certain time frames generally exhibit higher engagement rates when averaged across vast swathes of content, it doesn’t guarantee that your followers will be most active during those periods.

Certainly, you can utilize these statistics as a preliminary guide. However, the ultimate task lies in pinpointing your own perfect posting schedule. Below, you’ll find some strategies to aid you in this pursuit.

Enhance your Instagram strategy with an advanced scheduling tool

In the realm of Instagram scheduling tools, there exists a multitude of options designed to streamline your posting schedule by leveraging historical data.

These tools meticulously analyze your analytics to identify the time slots that have historically garnered the highest levels of engagement, enabling you to plan your future posts accordingly.

For instance, consider the functionality offered by Pallyy. With its innovative Best Time to Post feature integrated into your content calendar, you gain access to a comprehensive visual representation showcasing your average engagement metrics across various times and days of the week.


You can even change the metric you’re targeting to figure out what your best times to post are for likes, comments, reach, impressions, etc.

Unlock the power of Instagram Insights to pinpoint your followers’ peak activity periods.

As we delved into earlier, Instagram’s algorithm thrives on fresh content.

Thus, the optimal posting times on Instagram align with when your followers are most inclined to engage with the platform.

To determine these moments, delve into your Instagram Insights (exclusively available to Business and Creator Instagram accounts).

Begin by navigating to your profile. Then, tap the three horizontal lines in the top right corner to unveil the menu and select Insights.

From there, click on Total followers and scroll down to locate the section labeled Most active times.


Unlock the power of Instagram Insights to pinpoint your followers’ peak activity periods.Pin

Within this section, you’ll discover both the days and specific times when your audience is most active throughout the week.

Leverage this invaluable data to refine your post-scheduling strategy.

Unveiling Your Competition’s Strategies

Exploring your competitors’ tactics serves as an invaluable compass in determining optimal posting schedules.

Do they exhibit a consistent pattern in their post timings, adhering to specific days or times each week?

If such a pattern emerges, there likely exists a strategic rationale behind it.

Embark on a journey of experimentation by aligning your posting schedule with that of your competitors, perhaps even daring to go a few minutes ahead. Monitor the performance metrics closely. Should you observe heightened engagement on their part, maintaining this synchronicity becomes paramount.

Keep experimenting and adjusting your strategy

Platforms like Pallyy analyze your historical data to pinpoint the optimal posting moments.

However, it’s crucial to acknowledge that they rely solely on your past activities.

For instance, if you’ve never shared content at 2 AM, their insights would be limited.

This underscores the significance of constantly exploring various posting schedules on Instagram, even if you believe you’ve already identified the prime timing.

Should you chance upon a new effective time, adapt your strategy accordingly.

Moreover, don’t overlook the potential of off-peak periods. While your audience might be less engaged, the reduced competition during these times can still yield favorable outcomes in their feeds.

Unlocking the full potential of your Instagram posts

Timing is indeed crucial for enhancing your engagement levels on Instagram, yet it’s merely a fraction of the equation. The realm of possibilities extends far beyond this single strategy. A plethora of tactics exists to elevate your post’s visibility, eliciting a cascade of likes, comments, and shares.

Here are some expert strategies to supercharge your Instagram engagement:

  • Craft Compelling Captions: Research suggests that longer captions drive higher engagement rates on Instagram. Utilize this insight to maximize the impact of your captions and captivate your audience.
  • Harness the Power of Hashtags: Incorporating relevant hashtags into your captions can significantly enhance the discoverability of your posts, expanding your reach to a wider audience. Aim for hashtags with high relevance and low competition to optimize your results.
  • Embrace Diverse Formats: Break free from the norm by experimenting with various post formats beyond traditional images. Explore options like Reels, Instagram Stories, and more to diversify your content and keep your audience engaged.
  • Foster Connections with Creators: Engage with fellow influencers and creators within your niche to cultivate meaningful relationships. Collaborations and partnerships with like-minded individuals can open doors to new opportunities and broaden your audience base.
  • Actively Engage with Others: Boost your visibility by actively interacting with other users’ posts through likes and comments. This proactive approach encourages reciprocal engagement, driving traffic to your profile and increasing exposure for your content.
  • Explore Paid Advertising: If your organic efforts aren’t yielding the desired results, consider investing in paid ads to garner quick traction and amplify your reach on Instagram.

In Conclusion:

Determining the optimal posting time on Instagram can be subjective, with varying studies pointing to different time frames. While 8 PM emerges as a promising time slot based on available data, the ideal posting time ultimately hinges on your audience’s behavior and engagement patterns. Analyze your own data using tools like Pallyy to identify peak activity periods and tailor your posting schedule accordingly for maximum impact.

Top 10 Best URL Shorteners For 2023: Google URL Shortener Alternatives

Top 10 Best URL Shorteners For 2023: Google URL Shortener Alternatives

As someone who writes blog posts, have you ever attempted to distribute a link to your most recent work and discovered that it was excessively long, unattractive, and exceeded Twitter’s character limit? I can empathize. And believe me when I say that nobody wants to click on an unappealing link, even if it is within the character limit.

The fact of the matter is that concise URLs are always more favorable. They are more aesthetically pleasing, create a superior user experience for customers and social media followers, and are remarkably effortless to obtain. All you need is a little bit of know-how.

Therefore, we are here today to present to you the best URL shorteners available, allowing you to choose the one that best fits your link-sharing requirements.

1. Why Use URL Shorteners?

Before we dive into the best URL shorteners, let’s first talk about why you should use them.

  1. Shorter URLs are easier to remember and type.
  2. Shorter URLs look cleaner and more professional.
  3. Shorter URLs take up less space in social media posts and other online content.
  4. URL shorteners often come with tracking and analytics features, allowing you to see how many people clicked on your links and when.

Now that we’ve established why URL shorteners are useful, let’s take a look at the best ones available.

2. The best URL shorteners review

1. Sniply.io

Sniply.io homepage image

Sniply.io, a distinctive link shortener tool, offers more than just the basic service of shortening URLs. It allows users to customize their brand’s links with Call-To-Action (CTA) blocks, which can be added to websites, blog posts, and social media platforms.

In creating shortened links, the user has the option to personalize various design elements, such as colors, text, buttons, and images, as well as create forms. The customization process is fully flexible to cater to the user’s preferences.

If the user is uncertain which design will convert better, Sniply.io provides a solution by offering A/B tests to optimize conversions. The data is tracked and managed via the Analytics tab, which provides information on clicks, conversions, average pages per visit, and more. The data can also be filtered by brand, campaigns, and timeframes for easy tracking and analysis.

Moreover, Sniply.io offers browser extensions for Google Chrome, Firefox, and other popular browsers, making it convenient to generate customized links from anywhere on the internet. Whether the user is browsing informative content that their audience will find valuable or utilizing social media marketing tools such as Buffer or Sprout Social, the Sniply.io extension allows for easy link customization and generation.

Price: Paid plans (2 Months FREE with any annual plan)

    • Basic – $9/month ($8/month billed annually).
    • PRO – $29/month ($25/month billed annually).

2. JotURL

JotURL Homepage image

JotURL is not just a URL shortening tool. It’s a comprehensive, cost-effective marketing solution for businesses that want to get the most out of their campaign links, boosting leads and revenue.

This tool offers an impressive range of over 100 features that help you optimize every interaction with your audience. JotURL achieves this by constantly monitoring and tracking your links, making sure that they are performing to their full potential.

By employing branded links, you can ensure a consistent and trustworthy experience for your audience. JotURL’s Social Opt-in CTA feature takes this one step further, enabling you to enhance your branded links with a personalized call-to-action message, which you can then share on social media.

With 24/7 monitoring, you can rest assured that every link is safe and available at all times, eliminating the risk of broken links. Moreover, JotURL has implemented 24/7 click-fraud monitoring to filter out bot clicks, allowing you to blacklist these sources or IP addresses.

JotURL’s user-friendly dashboard makes it easy to view all your analytics in one place. You can sort and filter through your data via keywords, channels, sources, and more, to help you better understand how your links are performing.

And if that wasn’t enough, JotURL’s InstaURL feature lets you create mobile-optimized social media landing pages that work great, especially on Instagram. With JotURL, you can be sure that you have all the tools you need to take your marketing game to the next level.

Price: Plans start from €9/month for monthly and  €7/month for Annually billed.

3. Bitly

bitly Best URL Shorteners

Bitly, one of the most ubiquitous URL shorteners services is renowned for its account-less convenience and the ability to create an infinite number of shortened links. This feature has catapulted Bitly to the forefront of the URL shortening industry.

With Bitly, you can track and analyze data related to link clicks, click destinations, and even primary referrers. This invaluable tool can assist in perfecting campaign strategies and promoting content in the most effective manner possible. Furthermore, Bitly can be integrated with Zapier, enabling it to cooperate with other tools that support Zapier to optimize marketing efforts.

Each and every link created using Bitly is encrypted with HTTPS to prevent nefarious third-party intervention. This ensures that your intended audience is never at risk of falling victim to the ruse of phony links, and can access the authentic source.

Bitly goes beyond basic shorten links, offering the ability to create QR codes, utilize mobile deep links to drive traffic to your desired destination, and even replace the standard ‘bit.ly’ identifier with your own customized branding.


Free to use without an account. To make creating and managing links easier, create a free account.

For custom domains and more branded links, the premium plans start at $29/month.

4. TinyURL

TinyURL Homepage image

The TinyURL is an effortlessly uncomplicated URL shortener Tool, which is highly intuitive and a cinch to use. By simply entering the URL you want to shorten, the TinyURL will work its magic and voila, you’ll have a pocket-sized URL, perfectly tailored to your needs. But wait, it gets even better! You can add the TinyURL extension to your browser for streamlined access and accelerated link shortening.

The longevity of your shortened links is paramount, which is why you’ll never have to concern yourself with expired links or broken connections. Your content will persist and remain available to your audience for perpetuity.

If you’re looking for additional features to supplement your TinyURL experience, consider opting for the paid plans, which offer robust monitoring and analytics for up to two years. From the highly user-friendly dashboard, you can gain insights into the geographical locations of your clicks, the dates and times, as well as the devices used to access your content.

And for those who place a premium on branding, fear not! The branding and customization feature is here to save the day. This feature enables you to modify the front end of your shortened URLs and affords you the opportunity to incorporate your own domain or subdomain into the mix.


Free basic ad-supported shortening for individual users. Customize your links and keep track of your link history.

Paid plans start at $12.99/month For monly and $9.99/month Yearly.

5. Rebrandly

Rebrandly Best URL Shorteners
Rebrandly represents the quintessential shortening tool for URLs, providing ample opportunity to personalize and brand links in order to stand out in the highly competitive digital space. It offers a slew of cutting-edge functionalities, such as:

Link Management – Rapidly create redirects, QR codes, and customized URL slugs to provide the ultimate user experience. Additionally, bulk link creation options are available to optimize time management.

Traffic Routing – Benefit from retargeted links, links equipped with emojis, 301 SEO redirects, and mobile deep linking to ensure the most relevant users have access to your links.

Analytics – Capitalize on the UTM builder, GDPR privacy, and the ability to generate bespoke reports to enhance campaigns. You may even include your company’s logo in these reports to demonstrate your proficiency in assisting clients in building their businesses and expanding their audience reach.

Domain Name Management – Add multiple domain names, encrypt links with HTTPS, and establish a primary domain redirect.

Collaboration – Include your team members in the link shortening process, set up two-factor authentication, track activity logs, and assign user access levels.

Price: In the Free plan, Limited features are available, and premium plans start at $28/month. You can access to advanced features such as bulk link creation, link retargeting, and team collaboration.

bl.ink Best URL Shorteners

BL.INK, a highly advanced URL shortener solution, provides an extensive array of features that offer unrivaled convenience and ease of use to users. This dynamic tool comes equipped with a user-friendly dashboard that is especially designed to cater to beginners, enabling them to effectively track link activity with remarkable simplicity.

Moreover, BL.INK’s cutting-edge technology allows users to gauge the effectiveness of their campaigns by analyzing a wide range of data points, such as geographic location, device type, language, and referrer. This enables users to gain valuable insights into the preferences and behavior of their target audience, thereby allowing them to tailor their content to maximize engagement.

Not only that, but with BL.INK, users can also create customized short links that effectively represent their brand, while simultaneously testing out the beta version of Smart Link, which is designed to create highly targeted word-based URLs that can significantly enhance website traffic and encourage users to convert.

To ensure that team members are granted access to the link shortener tool in a streamlined and hassle-free manner, BL.INK also offers an easy-to-use user permission feature that empowers users to easily manage and control access. With BL.INK’s advanced feature set, users can take their marketing campaigns to new heights and achieve unparalleled levels of success.


BL.INK provides its users with the flexibility to choose from a variety of tiered plans, ensuring that they only pay for what they need. The free plan includes up to 1000 links and 1000 clicks per link, in addition to offering one custom domain, branded links, and integration with Zapier.

However, for users looking for additional features such as multiple users, a higher number of links and clicks, priority support, and advanced tracking capabilities like device/language/location, premium plans are also available.

These plans start at a reasonable price point of $48 per month, making them an affordable option for businesses of all sizes.

7. T2M

T2M Best URL Shorteners

T2M stands as an all-inclusive URL shortening service, with provides an all-inclusive dashboard that is replete with an assortment of statistics and link activity to help you analyze your data. Additionally, you have the capability to create custom branded links that never expire. Moreover, you can save time and effort by bulk creating links, and with a single click, sharing them to social media.

T2M has a lot of Features, which include:

    • Target geographical locations through your links
    • The ability to lock URLs with passwords
    • Infinite creation of links with tracking stats
    • Zero tolerance for spam or advertisements
    • A user-friendly dashboard with a search function for effortless link management
    • Free Encrypt SSL certificate
    • The inclusion of 404 redirects
    • A built-in GDPR Privacy Tool
    • A tool for importing and exporting files in CVS format

8. Tiny.cc

Tiny.cc Best URL Shorteners

Effective URL Shortening with Tiny.cc. Tiny.cc is a powerful yet straightforward URL shortening service that allows you to create custom URLs for branding purposes.

Create Custom URLs for Your Brand

With Tiny.cc, you can create unique and branded URL endings that represent your brand’s identity. These custom URLs are memorable and help to increase brand recognition and recall.

Track Your Links with Ease

Tiny.cc provides detailed link tracking statistics that give you insights into your link performance. You can view metrics based on returning clicks, location or origin, browsers used, unique visitors, and much more. The best part? You don’t need an account to access these statistics.

Manage Your Links with Ease

Tiny.cc allows you to manage your links with ease. You can easily edit or delete any URL, view your entire link history, and use the manage, filter, tag, and search functions to find the URLs you need.

Bookmark for Quick Access

Bookmarking Tiny.cc ensures that you have quick and easy access to the URL shortening tool whenever you need it. It saves you time and effort.

Use Custom URLs for Multiple Purposes

Tiny.cc allows you to use your custom URLs for various purposes. You can create links for SMS messages, email campaigns, social media, advertisements, and more. You can also use links in QR codes and track their statistics.

Get Any Custom URL Slug You Want

With Tiny.cc, you can access any custom URL slug you want. This means that you can create the perfect URL for your brand without any restrictions.

Price: In free plan, create 500 short URLs, the ability to edit links, and tags for organizing links.

In Premium plans,  features like a custom domain, multiple users, more links and clicks, and geolocation reporting, etc. And Plans start at $5/month.

9. Polr

polr Best URL Shorteners

Polr is an open-source project that caters to those individuals who yearn to produce and maintain their own URL shortener. However, it is imperative to note that this endeavor is most likely only achievable for those who possess technical expertise in domains like PHP, Lumen, and MySQL.

This tool for shortening links is furnished with a suave and contemporary interface, along with limited inbound traffic instruments for scrutinizing the activities of the links, and branded domain names customized to bolster your commercial standing within your intended audience.

It is noteworthy that a considerable number of URL shortening facilities do not proffer a neat exhibition page that enables prospective users to peruse the features of the tool before they commit to it. Furthermore, if you aspire to make the management of your brief links a seamless process, you need to sign up for an account.

Price: FREE

10. Yourls

yourls Best URL Shorteners

Yourls, an acronym for ‘your individual URL shortener,’ is an alternative open-source and self-hosted hyperlink abridger, like Polr. However, it necessitates the installation and operation on a self-owned server, rendering it distinctive from other URL shorteners enlisted here.

Some of the preeminent attributes of Yourls encompass:

  • The ability to create both private and public links
  • Detailed statistics such as click reports, referrers, and geolocation
  • Sequential or custom generated links
  • Sample files to produce your own public interface
  • Additional features obtainable via plugins
  • Bookmarklets to shorten and share with simplicity

Notwithstanding the need to self-host and self-install this URL shortener, it was formulated to be lightweight and non-bloated, thereby never exerting a strain on your server’s resources.

Price: FREE

3. Choosing the best URL shortener for you

When selecting a URL shortener, it’s crucial to keep in mind that not all of them are created equal. If you desire a completely free URL shortener, bitly is the optimal choice. Their complimentary offering is exceptional and perfectly suitable for business clients as well.

For those who require a fast and simple solution to shorten links, TinyURL is the best choice. These are the top URL shorteners accessible at the moment. The best part is that there is a tool available to meet all of your link shortening requirements.

Whether you’re seeking a feature-rich solution, a free URL shortener, or a replacement for the now-defunct Google URL shortener, you’ll find something here that suits your needs.


Q1: Why should I use a URL shortener?

A: URL shorteners offer a range of benefits, including making it easier to share links on social media, tracking click-through rates, and even improving your SEO.

Q2: Are URL shorteners safe to use?

A: Yes, most URL shorteners are safe to use as long as they come from reputable sources and use HTTPS encryption to secure your links. However, you should be cautious of phishing links, malicious redirects, or spammy content that may harm your device or steal your data.

Q3: Can I customize my shortened links with my brand name or domain?

A: Yes, most URL shorteners allow you to customize your links with your own domain name or custom slug.

Q4: Can I track clicks and analytics for my shortened links?

A: Yes, most URL shorteners provide basic analytics such as clicks, referrers, and geographic distribution. Some also offer advanced features such as conversion tracking, A/B testing, and retargeting.

Q5: Do I need to pay for using URL shorteners?

A: It depends on the URL shortener. Some offer free plans with limited features, while others require payment for accessing advanced features or higher usage limits.

Q6: Can I use URL shorteners for affiliate marketing?

A: Yes, URL shorteners are often used for affiliate marketing purposes, as they allow you to track and optimize your links’ performance, and share them on social media platforms. However, you should check the affiliate program’s terms and conditions to ensure that URL shorteners are allowed.

Q7. Can URL shorteners affect SEO?

A. Using URL shorteners does not affect SEO. However, it’s important to use a URL shortener that allows for customization, as this can help with branding and recognition.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.