You asked, “Who Needs Digital Marketing?”.
My answer is “everyone”.
You think that ” How everyone needs digital marketing ?”.
My Answer is everyone has a name, product, service, Business, and He/She/They want Fame, More Sales, More Customers, Profit, Growth. So everyone needs more and more connected to people for a person, with the product, with Services. In the Internet era, Digital marketing is the easiest and cost-effective technology which helps connect the right message, to the right person, at the right time.
you are searching for digital marketing you came on this page because google search suggested this page. This is happening by SEO which is one part of the technique of digital marketing.
Now let’s go to the second question is” Why Your Digital Marketing Never Works Out the Way You Plan?”.
Most people think that with his skill, Product or Services advertisement and sales increase they get revenue. There is no need to improve or modify their skill, product, or services. Just spend money on marketing is it enough that. That’s why you and others failed digital marketing plans.
Here, I teach you about ” The fundamentals of marketing — With Deep Aspect”
- The Fundamentals of Marketing
- Digital Marketing vs. Traditional Marketing.
- CATT Marketing Funnel
- Integrated Digital Marketing
- Personal Branding: Mass-trust Blueprint
The Fundamentals of Marketing
All are Thinking that Marketing is just creativity. But I believe that Marketing is based on science with all possible thoughtful vision.
Marketing does not just start to advertise himself, Product, or Services. Marketing is Start before Creating Products or Services. It Starts with Understanding Customer and Customer needs that leads to Creating a Product or Service that fits.
It is also about keeping the existing customer happy by communicating with them so that they can remain a customer for life.
Marketing is a means to an end. The purpose of Marketing is to enter all types of communities people’s minds. Create the thought of our brand or Service. Which he/she does not need but they suggest who needs that Product or Services.
Marketing is a game of perceptions. Product is rooted in reality. Never Let marketing become more important than the product.
A great Product or Service, Sale itself. A great Product or Service attracts customers and converts them into brand ambassadors. Word of mouth is the best channel of Marketing ever.
Advertisement is one of the components of Marketing.
Copy writing is one of the components of marketing.
Sale is one of the components of Marketing.
Marketing is not just finding products or Services for the right people but also having a good mindset buildup about the Product or Services. So you need a great Product.
An example is Like Tata Cars and Tata’s IT Service is good Product, Services, And Personal Brand Name. So they have Great Products and Services and word of mouth built up a good perception about the Product.
“Everyone has to spend time and Energy in Learning Marketing”- Why I am saying that Because Marketing education has a long lifetime. Because it is rooted in human psychology and understanding the market.
Marketing existed in the old era with old techniques to today’s internet era, with digital techniques and also will exist in future with new techniques with new labels
Marketing is the most valuable investment of a business because it gives direct returns. Others like InfraStructure, employee, Hr, Accounting, Production, Management is an expense that does not give immediate Return of Investment.
Moreover, if you would like to learn more about Digital Marketing from a blog, Digital Chandan‘s blog would make it easy. You can also get a chance to learn directly from him, he’s in this industry for over 3 years now.
Digital Marketing vs. Traditional Marketing
what’s the difference between “Digital marketing vs. traditional marketing”?
The Top one difference between digital and traditional marketing is the medium through which an audience encounters a marketing message.
Common traditional market methods include:
- Print (magazines, newspapers, etc.)
- Broadcast (TV, radio, etc.)
- Direct Mail (catalogs, postcards, etc.)
- Telephone (telemarketing, SMS marketing, etc.)
- Outdoor (billboards, fliers, etc.)
We see and hear many of these ads every day just by listening to the radio on the way to work or even looking out the window at the billboards as we go by. They’ve become a part of daily life.
Common digital marketing methods include:
- Website content
- Email campaigns
- Content marketing
- Social media posts
- Clickable ads
- Affiliate marketing
- Search engine optimization (SEO)
These strategies are very popular today because of consumers’ frequent usage of the internet and mobile devices.
Which one strategy wins when comparing traditional marketing vs. digital marketing?
My answer is” it depends”.
Traditional marketing — Pros and Cons
1. Impact full and easy to understand
TV commercials are a normal part of daily Living life. They are easy to understand and often entertaining.
2. Printed marketing materials are more permanent
we advertise in the Time of India newspaper it will be there until the newspaper is recycled. Its benefit if the customer collects before recycling.
3. More memorable
It’s more effective to see or watch in real life rather than scrolling on your phone is more likely to be memorized. The Super Blow ads or a beautiful and entertaining display are more likely to stay in Mind than scrolled pages.
1. More difficult to measure campaigns
There are ways to measure traditional marketing campaigns but not deeply measure or compare statistics.
2. Often expensive
To Run on tv or Newspaper etc., ads are more expensive than digital marketing.
3. No direct interaction with the consumer
You can not get any direct response like fill up a form on google, feedback.
4. Digital Marketing — Pros and Cons
1. More options for engagement
Through Social Media Channel you can see physical comments and statistics like subscriptions, shared links. The audience is thinking about you and you can know you are doing the right things.
2. Easy to measure your campaigns
Digital marketing tracking is exceptionally in-depth. This makes your learnings extremely clear for your next round of marketing efforts.
3. Makes clever targeting possible
There lot of tools that can easily categorize target by age, Sex, interest-based audience.
1. Digital ads can be deemed as annoying
You search on google you click the website which is showing some embarrassed ads on that page which is you often watch that product or video.
2. Less permanent
Digital marketing efforts like Google ads, banners, promo emails, or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.
3. Constantly evolves
Most of the time it goes to learn different types of social media and their technique, how the system works.
Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget, and understanding your target audience.
Now my question is “How to get customers forever?”.
The CATT Marketing Funnel
Their most important Funnel I tell you is “The CATT Marketing Funnel” which I learn in my digital internship program from Digital Deepak Kanakaraju.
Let’s first understand, Wealth = n ^ CATT
[n] Niche = Choose Niche which gives you success and wealth
[C] Content = Create a useful and targeted audience content that attracts people.Blog post, YouTube, Instagram pages, Facebook Page
[A] Attention = Drive attention to your content by Digital Marketing Technique and Social platform
[T] Trust = Build Trust by Automated SMS, Email Marketing, Whats app MSG
[T] Transaction = Convert your Leads into paying Customers.
Integrated Digital Marketing
Integrated Digital Marketing is a process of Communication that ensures brand promotions will maintain a consistent message across different media channels.
All marketing methods such as Content Marketing, SEO, Email Marketing, and Social Media Marketing are powerful on their own. Each Platform is remembered for your Product and Service in their Mind. when all platforms combine is boot your Product or Services Sales which help your business to grow.
Personal Branding: #MassTrust Blueprint
Personal Branding is the most valuable asset for your own image and perception in the world. Your Brand helps you create trust in people’s minds which Product or Services you talk about, twitted, Suggested.
In a recent example, Elon Musk tweeted about bitcoin. In just a few hours the bitcoin Price has increased. That is the Brand value best example.
Personal Brand helps to build a career, sell better, start a business or even start a movement
“YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU ARE NOT IN THE ROOM”
Now what I am Sharing a #MassTurst BluePrint which was shared by my mentor Digital Deepak Kanakaraju.
- Learn: You need to start learning with a deep understanding Concept, Check the Fact and implement Procedures.
- Work: Whatever we learn, apply that to work to give you a better understanding.
- Blog: We should start our blog with what we thought, experience, and share it with the world which will build your Brand.
- Consult: From the blog, you build your experience and your Brand. Now Start Consult other Businesses instead of working for them.
- Mentor: Who wants to become like you mentor them and it helps to gain more new-level experience.
- Startup: You Gain a lot of knowledge about Marketing through blog, Consulting, and Mentoring. Base on This Knowledge you start your own Product or Services and Business.
Now if you are reading at this point I Surely Say that you’re now Clear Vision about Digital Marketing. Why you are not succeeding in your Digital Marketing plan.
The conclusion is Digital Marketing starts before creating a Product, Focus on customer needs, creates trust with Customer, Make a Strategy to create product perception in customer’s Mind which makes them your Brand Ambassadors to convert more leads. Your Own Brand is itself converted to Sales.