Sadly, the time has come for Google Optimize to bid farewell as it will no longer be accessible after the 30th of September in the year 2023.

Nonetheless, you need not fret as there are plenty of alternative website experimentation tools available for your use. In this post, we shall disclose our most preferred ones.

The following website experimentation tools we recommend as Google Optimize alternatives offer a similar split testing functionality. These tools enable you to compare variations of your web pages and execute experiments to improve your conversion rates and UX.

Keep reading and we shall furnish you with comprehensive knowledge of each of these options.

The best Google Optimize alternatives compared


      • VWO Testing stands out as the preeminent choice for the majority of users seeking an alternative to Google Optimize. The nascent Starter scheme presents itself as the perfect option for anyone looking for a cost-free alternative to Optimize. If you’re transferring from Optimize 360, you can benefit from a substantial markdown on their paid plans.
      • Unbounce stands out as the supreme option for users yearning to experiment with their landing pages. It caters to your every need to fabricate landing pages that deliver results and enables you to explore sophisticated A/B and multivariate testing.
      • Getsitecontrol materializes as an extraordinary choice for users desiring to analyze their opt-in forms and on-site messaging. It aids you in constructing and distributing bespoke forms, pop-ups, upsells, etc., and enhancing conversions through A/B testing.
      • Mouseflow can enhance your website UX for conversions via behavioral analytics and heatmaps. An added benefit is the capacity to incorporate it with other CRO tools like VWO, allowing you to observe heatmaps for each of your page modifications.

#1 – VWO Testing

VWO stands out as an exemplary CRO (conversion rate optimization) platform, offering a comprehensive suite of experimentation tools that are second to none. A recent development has seen them unveil a new, cost-free package that has been expertly crafted to cater specifically to the unique requirements of Google Optimize users.

google optimize alternative vwo

The recently introduced VWO Testing Starter plan is not merely equivalent to Google Optimize; it surpasses it in quality.

Through the Starter plan, users gain access to a broader suite of experimentation and optimization features, allowing them to conduct more efficient experiments.

The features include a point-and-click visual editor that enables you to make modifications to your website, a code editor that is developer-friendly, URL and device targeting, and traffic allocation, among others.

The Starter plan accommodates various modes of experimentation, including standard A/B testing and split URL testing. It also provides a plethora of metrics to analyze and compare results.

The Starter plan has no restrictions on the number of experiments you can perform and is completely free for users with up to 50,000 tested visitors per month. If your website traffic exceeds that amount, you have the option to upgrade to a paid plan instead. What’s more, Google Optimize 360 users are presently qualified for a one-time discount on VWO Testing’s paid plans.

The higher-tier plans, apart from providing more usage limits, come with more advanced experimentation and CRO features.

Pro users, for example, can set up multivariate testing and cross-domain campaigns, in addition to gaining access to more comprehensive analytics, reports, and advanced targeting options like geo-targeting, screen resolution targeting, and browser targeting.

Enterprise users can take advantage of the full capabilities of VWO Testing and gain access to even more features such as the widget library, multi-arm bandit, behavioral targeting, and so on. Moreover, they receive personalized training, 1:1 migration support, and onboarding to aid in the transition process.

Key features

  • A/B testing
  • Split testing
  • Multivariate testing
  • Goals/metrics
  • Server-side experiments
  • Targeting options
  • Visual website optimizer
  • Code editor
  • Traffic allocation


  • Very feature-rich
  • Lots of supported integrations
  • Advanced and powerful tools
  • Discounts for Google Optimize 360 customers
  • Free plan that will be suitable for some Google Optimize users


  • Paid plans are expensive
  • Free plan doesn’t include multivariate testing


Free plan available. Paid plans start at $321month. Special discounts are available for Google Optimize 360 customers. Get started with a 30-day free trial.

#2 – Unbounce

Unbounce represents a sophisticated, AI-fueled landing page authoring and refinement tool. This cutting-edge software empowers users to construct landing pages that achieve maximum conversion rates, leveraging the advanced capabilities of artificial intelligence to optimize performance.

google optimize alternatives Unbounce

Unbounce stands out among its competitors as one of the most exceptional landing page builders available.

This tool offers sophisticated, AI-based features that greatly streamline the page-building process.

With access to pre-optimized templates, instant page copy generation, and AI-driven page improvement suggestions, you can quickly build the ideal landing pages for your industry and target audience.

Once you’ve created your landing pages, Unbounce offers two ways to optimize them for conversions: traditional A/B testing or Smart Traffic. If you’re only looking to test one specific element of a page, A/B testing is a good choice.

You can create two variants of the page with only one element altered, and Unbounce will direct traffic to both pages, collecting data to determine which performs better.

However, A/B testing can be time-consuming since you can only test one element variation at a time, and it may take weeks to gather enough data to draw statistically significant conclusions.

Fortunately, Smart Traffic offers a solution. It enables you to test an unlimited number of page variants concurrently and immediately start optimizing traffic with the power of AI.

With as few as 50 visits, Unbounce can collect enough data to direct your website visitors to the landing page variant that’s most likely to convert based on their specific attributes.

Furthermore, it continues to learn over time, allowing it to determine the best destination for your visitors as you continue to use it. On average, Smart Traffic can increase conversions by 30%.

Key features

  • Landing page builder
  • Popups and sticky bars
  • Templates
  • A/B testing
  • Smart Traffic
  • AI copywriting


  • Smart Traffic is a game changer
  • Great for personalized campaigns
  • Powerful page-building tool
  • Advanced AI-powered features


  • Limited conversions and visitors (even on top-tier plan)
  • A bit expensive


Plans start from $99/month, and you can save 25% with yearly billing. Get started with a 14-day free trial.

#3 – Getsitecontrol

Getsitecontrol presents itself as a preeminent substitute for Google Optimize, catering to those who aspire to enhance their on-site messaging. With its aid, you may construct and experiment with a plethora of widgets and website popups.

google optimize alternatives Getsitecontrol

Getsitecontrol offers a comprehensive toolkit to seamlessly implement and evaluate various popup modalities. The tool kit includes an array of options, such as surveys, email subscription forms, cart abandonment notifications, upsell and cross-sell prompts, and special discount alerts.

The WYSIWYG editor simplifies widget creation, as no prior coding experience is necessary, and an extensive library of professionally curated templates is readily accessible. You can customize any template to your heart’s content without the need for starting from scratch.

Additionally, the display options for your pop-ups are highly customizable. You can opt to have them slide in or present them in a sticky bar at the top of the page. Furthermore, the pop-ups can appear based on specific visitor behavior, such as when a visitor reaches a predetermined scroll depth or is about to leave the site. You can also program the pop-ups to launch based on clicks.

All of the aforementioned features are available on the Creator plan. However, for advanced features like A/B testing, you must upgrade to the Pro plan. With the A/B testing feature, you can display different versions of the same pop-up and collect data to determine which version performs the best.

Pro plan subscribers can also utilize a host of additional features, including automation, custom email creation using the built-in email builder, and audience targeting.

Key features

  • Pop-up builder
  • Template gallery
  • Display options
  • Page-level targeting
  • Mobile responsiveness
  • Integrations
  • A/B testing
  • Automations
  • Email builder
  • Dynamic test replacement
  • Audience targeting


  • Easy to use
  • Great library of templates
  • Affordable
  • Ideal for optimizing pop-ups


  • Exclusively for widgets/popups (not landing pages)
  • No multivariate testing


Plans start at $9/month, 20% discount available. Get started with a 7-day free trial.

#4 – Mouseflow

Mouseflow, a platform for analyzing user behavior, grants the capability to observe and scrutinize how website visitors interact with your online domain. Through this tool, one may acquire the means to guide and direct their conversion optimization tactics.

google optimize alternatives Mouseflow

Mouseflow provides you with 6 different heatmaps that give you a visual overview of how visitors behave on the page: click, scroll, geo, movement, attention, and live. On each heatmap, warm spots show areas of high activity, while cool spots show areas of low activity.

You can look at these heatmaps to get an idea of journey blindspots and identify elements on the page that may be failing to generate interest or distracting your users from what matters.

And you can even integrate Mouseflow with testing tools like VWO to analyze heatmaps for all your page variants.

But heat maps are just one of many features in Mouseflow’s analytics ecosystem. You’ll also get access to session replays, which give you a first-hand look at exactly how your site visitors behave on your site from start to finish.

Plus, conversion funnels show you where users convert and drop off, and Friction Scores show you where users are getting frustrated and how that’s impacting your conversions.

You can even use Mouseflow to set up triggered survey emails and forms to collect feedback from your users.

With all that data at your fingertips, optimizing your site becomes a whole lot easier.

Key features

  • Heatmaps
  • Session recordings
  • Conversion funnels
  • Friction detection
  • Form analytics
  • User feedback surveys
  • Integrations


  • Provides deep behavioral analytics
  • Works well alongside a dedicated experimentation platform like VWO
  • Advanced heat mapping capabilities
  • Generous free plan


  • Not an A/B testing tool
  • No page builder


Free plan available. Paid plans start at $31 per month, and you can save 20% with yearly billing. You can get started with a 14-day free trial.

#5 – Zoho PageSense

Zoho PageSense is a robust platform for optimizing conversions and personalizing user experiences. It offers the ability to analyze visitor behavior, optimize your website for maximum conversions, and provide personalized experiences for each visitor.

google optimize alternatives PageSense

Zoho PageSense is a comprehensive conversion rate optimization (CRO) platform that offers a wide range of tools and features. It has three different plans – Analyze, Engage, and Optimize – to cater to different needs and priorities.

The Analyze plan provides users with access to a variety of powerful analytical tools. These tools include heatmaps, session recordings, form analytics, and funnel analysis. They help users gather critical insights that can be used to inform optimization strategies and improve conversion rates.

The Engage plan enables users to build customized widgets that can be used to engage with site visitors. This includes the creation of polls, push notifications, and pop-ups. Users can also take advantage of the pre-designed templates to get started quickly and easily.

The Optimize plan offers users the ability to experiment with website design through A/B testing and split URL testing. Additionally, users can deploy personalized experiences for website visitors using their data and browsing behavior. All of these features are seamlessly integrated into a single, user-friendly platform.

Despite its impressive feature set, Zoho PageSense is surprisingly affordable, particularly for low-traffic sites. However, pricing is based on the number of monthly visitors a site receives, so high-traffic sites with hundreds of thousands of monthly visitors will pay more for the service.

Key features

  • Heatmaps
  • Session recordings
  • Funnel analysis
  • Goals
  • A/B testing
  • Split URL testing
  • Personalization
  • Polls
  • Push notifications
  • Pop-ups and banners


  • Feature-rich
  • Good value for money
  • All in one solution


  • Traffic-based pricing
  • Support could be better


Plans start from €20 per month, but you can save 40% with yearly billing. Get started with a 15-day free trial.

#6 – AB Tasty

AB Tasty is a sophisticated optimization platform that is ideal for conducting detailed A/B and split tests on your web pages. With AB Tasty, you can run various types of tests such as split tests, A/B tests, multi-page tests, and multivariate tests, among others.

google optimize alternatives AB Tasty

AB Tasty is a comprehensive optimization solution that offers a wide range of testing options such as split tests, A/B tests, multi-page tests, and more. But, it also provides advanced features for creating targeted segments and goals with the help of AI, which can provide more accurate and insightful data for your CRO experiments.

While AB Tasty is a popular CRO tool, it may be more suitable for marketing experts and agencies due to its advanced features. Some of the features may be overwhelming for beginners in digital marketing.

Key features

  • Split testing 
  • Advanced A/B testing features 
  • Multi Page testing 
  • Multivariate testing 
  • Targeted segmentation 
  • AI-powered segmentation tools 


  • Advanced testing options 
  • AI segmentation tools 


  • Quite complicated to use
  • Pricing is unclear 


AB Tasty provides custom quotes upon request.

#7 – Optimizely

Optimizely is a multifaceted digital experience platform, adept at facilitating manifold aspects of digital marketing, spanning content curation to conversion rate optimization.

Google optimize alternatives Optimizely

Optimizely, in recent times, has established itself as a commendable substitute for Google Optimize. A strategic collaboration with Google as a part of Google Analytics 4 has further reinforced its reputation.

Optimizely offers a gamut of products, out of which the Experiment package takes center stage, emphasizing CRO and testing. Experiment boasts of a diverse range of resourceful features to optimize and evaluate your web pages.

Foremost, Optimizely’s A/B testing tool is an industry stalwart, renowned for its sheer potency. It flaunts advanced attributes like multi-variant experiments and exclusion groups.

Additionally, a robust visual editor enables speedy modifications to your web pages without involving coding or developers.

Optimizely is an intricate tool, and its supplementary features, such as collaboration and program management, render it a top-notch choice for large-scale businesses and agencies.

Furthermore, one can leverage the Orchestrate content management system and the Monetize commerce products, but these are priced independently from the Experiment plans.

Key features

  • Advanced A/B testing 
  • Multi-element experiments 
  • Visual editor
  • Collaboration tools 
  • Program management 
  • Content management product
  • Commerce product


  • Very advanced A/B testing 
  • Partnered with Google 
  • Good for agencies 


  • No heat mapping tools 
  • Unclear pricing 


Optimizely provide pricing details upon request.

#8 – Crazy Egg

Crazy Egg constitutes a potent CRO toolkit, which can aid in comprehending user engagement patterns on your site. Furthermore, the toolkit functions as an efficacious substitute to Google Optimize, thanks to its incorporated A/B testing attribute.

google optimize alternatives Crazyegg

Crazy Egg’s split testing functionalities are user-friendly and don’t necessitate specialized coding knowledge, rendering it a fitting choice for businesses that are still novices in the domain of A/B testing and CRO.

Apart from A/B testing, Crazy Egg packs a punch with a broad range of tools aimed at streamlining website optimization and enhancing customer journeys. These include heatmaps, scroll maps, visit recordings, and more.

Data analysis has been made a breeze via Crazy Egg’s dashboard, where you can easily scrutinize the vast amounts of data at hand or produce visually appealing reports for your team or clientele.

Furthermore, Crazy Egg enables you to analyze comprehensive traffic analytics, monitor errors, and even deploy surveys to garner valuable customer feedback.

Taken in its entirety, Crazy Egg offers a well-rounded CRO package, serving as a noteworthy substitute to Google Optimize.

Key features

  • Heat mapping
  • Scroll mapping
  • Visit recordings
  • A/B testing
  • Traffic analysis
  • Error tracking
  • Surveys


  • All-in-one tool
  • A/B testing included
  • Powerful heat mapping software


  • No free plan available


Paid plans start from $29/month. Get started with a 30-day free trial.

#9 – Plerdy

Plerdy is a toolset designed to help businesses optimize their website’s conversion rates. It provides features that enable users to track website visits, analyze user behavior, and improve the conversion rates of their website.

google optimize alternatives Plerdy

Plerdy is a versatile toolkit that offers various tools to analyze your conversion data in multiple ways. The website heatmap tool can help you enhance your UX and analyze conversion data, while the session replay software tracks users’ visits and identifies critical points in user journeys.

Plerdy also provides an SEO checker to monitor SEO data regularly and address issues efficiently. Additionally, you can access key analytics data, such as where customers drop out of your funnel, and e-commerce analytics that show which site elements impact your sales the most.

Moreover, Plerdy’s pop-up software can help you improve lead capture and generation and increase sales leads. Overall, Plerdy is an excellent all-in-one solution for optimizing your CRO.

Key features

  • Heat mapping software
  • Pop-up tools
  • SEO checker
  • Session replay
  • Event tracking
  • E-commerce analytics
  • Funnel analytics


  • All-in-one tool
  • Useful heat mapping tool
  • Good for ecommerce businesses


  • All-in-one packages are quite expensive
  • No A/B testing function.


Plerdy offers a limited free forever plan. All-in-one paid plans start from $122/month with a 20% discount available for annual plans. Get started with a 14-day free trial on all plans

Google Optimize Alternatives FAQ

Why is Google Optimize ceasing operations?

Google is discontinuing its Optimize service as they believe it no longer meets its customer’s needs. Nonetheless, the company remains dedicated to improving the user experience and is now shifting its focus towards investing in third-party A/B testing integrations for Google Analytics 4. The aim is to provide integrations with more effective features and services than Optimize, which better aligns with what Google’s customers request.

What is going to replace Google Optimize?

Google plans to collaborate on A/B testing integrations for GA4 with VWO, Optimizely, and AB Tasty after they shut down Google Optimize in September 2023. Eventually, the APIs will be available publicly to allow anyone to connect their A/B testing solution with Google Analytics.

Are Google Optimize and Optimizely the same?

Despite sharing similar features, Google Optimize and Optimizely are distinct software solutions. However, Optimizely has recently partnered with Google to work on experimentation integrations for Google Analytics 4.

Will I still be able to access my Google Optimize data?

You will not be able to access your historical Google Analytics raw data or experience inference results after September 30, 2023, the sunset date. As a result, Google recommends that all Optimize users download their historical data before that date.

What if my plan ends after the sunset date?

Current Optimize 360 customers whose subscription ends beyond September 30, 2023, will have their end dates revised, and they will not be billed for time past the sunset date. For more information, visit this page.

Choosing the best Google Optimize alternatives

That concludes our list of the top Google Optimize alternatives.

As you can see, there are numerous optimization tools available that surpass Google Optimize. However, the question remains: which one should you choose?

Here’s what we recommend:

  • If you want a comprehensive, all-in-one conversion optimization platform, use VWO. The free VWO Testing Starter plan is an excellent alternative to Optimize, and the VWO Testing Enterprise plan is ideal for Optimize 360 customers.
  • If you’re mainly focusing on landing pages, try Unbounce. It has one of the most powerful landing page builders on the market and a great A/B testing tool. Plus, its Smart Traffic feature is a game-changer for users who want to see results quickly.
  • To create and test your opt-in forms, pop-ups, and other on-site messaging elements, use Getsitecontrol.

We hope you found this information helpful. Best of luck!

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